Trade Card of Niodot Fils, Stationer, Au Griffon d'Or

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Trade card of Niodot, son, merchant stationer (marchand papetier), At the Golden Griffin. The image is etched and the text is engraved. With inscription. Cut into an oval. The design consists of a plaque bearing the text and a representation of the shop sign.
The oblong plain plaque is set on a block which has projections at the corners. The outer part of the block is shaded with parallel lines; the plaque is surrounded by a moulding decorated with a guilloche pattern. The plaque is surmounted by a griffin. A ribbon passes behind the griffin's back which bears the name of the shop sign. A garland of flowers is draped behind the griffin's neck and passes over the corners of the block.
Curatorial commentary
- For a much simpler label for the same trader which appears on a sketch book used by Jacques-Louis David, see Documentation.
- The shop sign may be a subtle reference to a type of large paper called 'le grand aigle', or great eagle, see "Encyclopédie" in Related documents.
- On 'crayons d'Isabey', named after the artist Jean-Baptists Isabey, see Halliday in Related documentation.
- Grand-Carteret notes that Niodot's trade cards at the time of the Consulate featured a griffin, whilst those produced after 1805 bore an Imperial eagle, see Documentation. Also mentions later label at rue Richelieu, no. 70.
- Phillippa Plock, 2008
Dimensions (mm) / weight (mg)
85 x 108 (irregular shape)
Physical details
single sheet, image size: 62 x 87 (sheet trimmed to or within plate mark)
Inscriptions
ce 40
~Inscription
lower centre, pen and ink
Transcription
AU GRIFFON D'OR / No. 43. / Cloitre [sic] St. Germain l'auxerrois, à Paris. / NIODOT Fils, Md. Papetier, tient le Dépôt des / véritables Crayons d'Isabey de toutes les qua- / lités (qualités), Papiers velin anglois [sic] superfin, Cartons tendus / et apprètrés de toutes grandeurs pour dessiner à sa / maniere [sic], Idem sur chassis et Tirators &c.... / Cartons encadrés et dorés pour dessiner et laver, / colle les Dessin, Gouaches, Pastels de toutes façons, / tient en général tout ce qui est relatif à la Papeterie
Translation
At the Golden Griffin. No. 43 cloître Saint-Germain l'Auxerrois in Paris. Niodot son merchant stationer has the depot of true Isabey chalks in all qualities, superfine English vellum papers, stretched and prepared boards in all sizes for drawing in one's own way. Ditto on frames and stretchers etc... Boards framed and gilded for drawing and for wash mounts drawing, gouaches, pastels in all styles, keeps generally everything relating to the paper trade.
Language
French
Part of
- Recueil d'adresses: A collection of sixteenth, seventeenth, eighteenth and nineteenth century French, German, Belgian, Swiss, Dutch, Italian and Spanish trade cards, labels, wrappers, advertisements and related commercial ephemera bound in four volumes. 3686.1-4
Provenance
- Acquired by Baron Ferdinand de Rothschild (b.1839, d.1898) before 1897; inherited by his sister Alice de Rothschild (b.1847, d.1922); inherited by her great-nephew James de Rothschild (b.1878, d.1957); bequeathed to Waddesdon The Rothschild Collection (The National Trust) in 1957.
Collection
- Waddesdon (National Trust)
- Bequest of James de Rothschild, 1957
Bibliography
- John Grand-Carteret; Papeterie et papetiers de l'ancien temps; Paris; Georges Putois; 1913; pp. 277-78; describes the text of an example of this print.
Related literature
- Denis Diderot, Jean d' Alembert; Encyclopédie ou Dictionnaire Raisonné des Sciences des Arts et des Metiers, xxxv vols [Paris: 1751-80]; Paris; Pergamon Press; 1969
- Tony Halliday, Academic Outsiders at the Paris Salons of the Revolution: The Case of Drawings "à la manière noire", Oxford Art Journal, 21, 1998, 71-86. on 'crayons d'Isabey'
Related files
- http://arts-graphiques.louvre.fr/fo/visite?srv=mfc&idFicheOeuvre=121174 = photograph of Jacques-Louis David's sketchbook album with a label of Niodot fils (N° inventaire: RF 9136). The sketchbook includes drawings for David's "Leonidas" (1800-1814). [accessed 14 January 2009]
- http://arts-graphiques.louvre.fr/fo/visite?srv=mfc&idFicheOeuvre=121174 = photograph of Jacques-Louis David's sketchbook album with a label of Niodot fils (N° inventaire: RF 9136). The sketchbook includes drawings for David's "Leonidas" (1800-1814). [accessed 14 January 2009]
Location of premises
- cloître Saint-Germain l'Auxerrois, Paris
Notes
- (no. 43)
Shop Sign
- Griffon d'Or, Au
Trades
- marchand papetier/Stationery goods activities
- papetier/Stationery goods activities
Products
- crayons d'Isabey (Isabey chalks)
- papier velin anglais superfin (superfine English vellum paper)
- cartons tendus et apprêtés (stretched and prepared boards)
- cartons encadrés et dorés pour dessiner et laver (boards framed and gilded for drawing and for wash)
Subject person and role
- Niodot fils, Advertiser
- Jean-Baptiste Isabey, Name as subject (trade cards)
Person as Subject
Research Keywords
- Humour
- Fine Arts
- Men as Proprietors/Consumption
- Variety of Products/Consumption
- European Trade/Trade Routes
- Trade (Import)/Trade Routes
- Ephemera
Subjects
- Decorative Motifs & Patterns/Flower Motifs
- Nature, Landscape & The Elements/Flowers
- Architecture/Architectural Features
- Animals/Fantastical/Griffin
- Objects/Shop Goods
- Work & Occupations/Trade & Commercial/Wholesaler
- Work & Occupations/Trade & Commercial/Merchant
- Work & Occupations/Trade & Commercial/Service Provider
- Work & Occupations/Trade & Commercial/Stationer
- Objects/Reading, Writing & Printed Matter/Stationery
- Objects/Reading, Writing & Printed Matter/Writing Materials
- Objects/Reading, Writing & Printed Matter/Book
- Objects/Visual Arts/Artists' Tools
- Objects/Visual Arts/Drawing
- Decorative Motifs & Patterns/Draperies & Ribbons
- Decorative Motifs & Patterns/Flower Motifs/Festoons
- Decorative Motifs & Patterns/Geometric Patterns
- Decorative Motifs & Patterns/Panels, Plaques, Medallions
Place as Subject
- Paris, France
- England, United Kingdom